It’s easy to get trapped and excited by the startup world we read about through the looking-glass of TechCrunch. Too many entrepreneurs focus their time on building things they think are cool or could be the next startup homerun. Stop building to get covered by TechCrunch or get an investment by Fred Wilson.
What are your problems? That’s what you should be working on. Businesses are solutions to problems. Solutions come from ideas. Ideas are hypotheses. These hypotheses need to come from a defined problem. Humans have problems.
There are an infinite amount of ideas out there. I have a list of 100+ web startup ideas that you can poach from, but who knows what problems they solve. There are millions of opportunities to change and disrupt this world. However, most of those opportunities are very small and might only change the world for you or a few (which isn’t a bad thing). Instead of brainstorming ideas, start by brainstorming problems.