DIGITAL TOOLKIT


Presence


BOOK GRAPHICS

 

Sample Tweets

Order My Underground American Dream by @julissaarce! #MUAD http://bit.ly/muad-byJA
(click here to tweet this)

“America was always a place of wonder for me” - @julissaarce #MUAD http://bit.ly/muad-byJA
(click here to tweet this)

“A ray of hope for Texas’s future” @GovernorPerry about @julissaarce when she was undocumented. Read more in #MUAD http://bit.ly/muad-byJA (click here to tweet this)

Sample Facebook Updates

Copy and paste into your status then hit the spacebar after “@JulissaArce” to tag her page:

Order your copy of #MyUndergroundAmericanDream by @JulissaArce. It’s a riveting memoir of an undocumented immigrant who worked her way into becoming a Wall Street Executive: http://julissaarce.com/book

Just got my copy of #MyUndergroundAmericanDream by @JulissaArce! She shares her story from finding out she was an undocumented immigrant as a child to becoming a VP at Goldman Sachs. Interesting right? Order today: http://julissaarce.com/book

@JulissaArce opens up about her success as a Hispanic woman in a sea of suits and ties while guarding her secret from her peers. You’ll want to read #MyUndergroundAmericanDream (and get a copy for a friend!) Order today: http://julissaarce.com/book

EVERGREEN POSTING IDEAS

Support My (Underground) American Dream in your daily conversations!
(Suggested Themes Below)

  • #SundayInspiration - How does #MyUndergroundAmericanDream by @JulissaArce inspire you?
    Who in your life has inspired you? Add #MUAD to your post.
  • #MotivationMonday - Why do you keep doing what you do? Who are the people in your life that keep you going?
    Talk about it with #MUAD!
  • #TipTuesday - Retweet the success tips from @JulissaArce or share your own with #MUAD!
  • #WednesdayWisdom - Share an experience in which you learned a valuable lesson.
    What are the best words of wisdom you’ve recieved? Share it with the #MUAD.
  • #ThankfulThursday - What are you thankful for? Who are you thankful for? Share it with #MUAD.
  • #FF - Use #MUAD or #MyUndergroundAmericanDream and tag @JulissaArce in your Follow Friday post!
    We’ll be retweeting and highlighting followers every Friday!
  • #SaturdayReads - Share your reflections of #MyUndergroundAmericanDream or share other books
    that you think @JulissaArce should know about!
  • #SundaySelfie (After September 13) - Take a selfie with the book! Or with your book club!
    Have you taken a photo with @JulissaArce? Share it again! #MyUndergroundAmericanDream

BEST PRACTICES

  • Write your reviews on Amazon.com and BarnesandNoble.com - this really has a big impact!
  • Tag @julissarce in your positive #MyUndergroundAmericanDream or #MUAD posts.
  • Repost, retweet and share posts about #MyUndergroundAmericanDream, #MUAD and @JulissaArce.
  • Interact with @JulissaArce! Julissa and her team love speaking with readers and followers of #MyUndergroundAmericanDream #MUAD.
  • Attend upcoming books signings and share the events page! http://bit.ly/muad-events (We’d love to meet you!)
  • Add a “.” (period) when beginning at tweet with a username so that it shows up on the general feed.
    (ie: “.@julissaarce changes the conversation of immigration in her new book #MyUndergroundAmericanDream”)

PARTNERS

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Official Book Description
MY UNDERGROUND AMERICAN DREAM

For an undocumented immigrant, what is the true cost of the American Dream?
Julissa Arce shares her story in a riveting memoir.

When she was 11 years old Julissa Arce left Mexico and came to the United States on a tourist visa to be reunited with her parents, who dreamed the journey would secure her a better life. When her visa expired at the age of 15, she became an undocumented immigrant. Thus began her underground existence, a decades long game of cat and mouse, tremendous family sacrifice, and fear of exposure. After the Texas Dream Act made a college degree possible, Julissa's top grades and leadership positions landed her an internship at Goldman Sachs, which led to a full time position--one of the most coveted jobs on Wall Street. Soon she was a Vice President, a rare Hispanic woman in a sea of suits and ties, yet still guarding her "underground" secret. In telling her personal story of separation, grief, and ultimate redemption, Arce shifts the immigrant conversation, and changes the perception of what it means to be an undocumented immigrant.

OFFICIAL JULISSA ARCE BIO

Julissa Arce is a writer, speaker, and social justice advocate. She is the Co-founder and Chairman of the Ascend Educational Fund, a college scholarship and mentorship program for immigrant students, regardless of their immigration status, ethnicity or national origin. Julissa is also a board member for the National Immigration Law Center and College Spring. She is the former Director of Public Affairs at Define American, a media organization that uses the power of story to change culture around immigration and citizenship. Prior to becoming an advocate, she built a successful career on Wall Street working at Goldman Sachs and Merrill Lynch and had seemingly achieved the American Dream, and yet she was not part of what defined America.


BOOK QUOTES

Especially when I knew of people who had very clearly broken a just law yet faced no punishment whatsoever.
— My (Underground) American Dream by Julissa Arce
In less than two weeks there was more than a good chance my secret would finally be exposed—the secret that could ruin my life, that could send me to jail, that could end my career before it ever began. The secret I’d been forced to keep since I was fourteen years old.
— My (Underground) American Dream by Julissa Arce
Everyone in my family was entrepreneurial, and even though I didn’t get to see my mother nearly as often as I wanted, I knew how far she had come in life. I knew she was a force to be reckoned with in the business world, and I wanted to be just like her.
— My (Underground) American Dream by Julissa Arce
As long as my parents were earning an honest living, they didn’t care what the job entailed. That’s how it is in Hispanic families: we’ll do whatever we need to do to take care of our own.
— My (Underground) American Dream by Julissa Arce
That wouldn’t be the only time I would realize that people are rarely total saints or total monsters. People and circumstances would rarely be white or black in my life.
— My (Underground) American Dream by Julissa Arce
My parents had forever drilled this belief into me: “School is your salvation. Education is your salvation. Education is your way out.
— My (Underground) American Dream by Julissa Arce
I went about my business knowing that one day in the very near future, I would see my parents off at the airport, and I would never, ever be able to go visit them. My own parents. My baby brother. That was the price of my college education. That was the price of beginning my American dream.
— My (Underground) American Dream by Julissa Arce
What I was about to fully understand for the very first time is that for people in our situation, every single decision has potentially life-altering consequences. Nothing is ever as simple as it appears. There are always more complications to be faced.
— My (Underground) American Dream by Julissa Arce
It’s funny though: life always seems to find a way to rip a hole in your sails just when you finally think you’ve got your bearings.
— My (Underground) American Dream by Julissa Arce
An undocumented immigrant, me, was being called a ray of hope for Texas’s future.
— My (Underground) American Dream by Julissa Arce
I simply couldn’t fathom the idea that I was somehow illegal. What had I done?
— My (Underground) American Dream by Julissa Arce